About Me

Hi, I’m Aditya Yellamraju — a Senior Product Designer with 8+ years of experience building intuitive, impactful, and data-informed digital experiences across enterprise, startup, and eCommerce ecosystems.

At Salesforce, I lead design for several key areas within Personalization, including the core platform, experimentation, events, analytics, and more—helping marketers deliver smarter, real-time customer experiences at scale. I also played a leading role in Tableau Pulse, an AI-powered data storytelling product that translates complex business metrics into clear, actionable narratives.

Prior to Salesforce, I ran a UX consulting studio where I helped early-stage startups and growing businesses level up their digital platforms. From redesigning eCommerce experiences that boosted sales by 80% to streamlining internal workflows, I’ve led end-to-end product design across industries.

I bring a systems mindset, a love for collaboration, and a strong foundation in user research, accessibility, and cross-functional leadership. Whether working with engineers, PMs, or stakeholders, I focus on connecting user needs to business goals through thoughtful, inclusive design.

Outside work, you’ll find me geeking out on cars, aircraft, or building out a reef tank. I’m also passionate about mentoring and giving back to the design community through platforms like ADPList.

Let’s build meaningful, human-centered products—together.

My Leadership Style

• Consult: I take a consulting approach to building and nurturing relationships. Working with me means transparency, clear goals, accountability, and measurable impact.
• Inspire: I lead by setting a strong example and fostering an environment of mentorship and growth. My goal is to guide my team to excel in both design execution and strategic innovation.
• User-Centered: My designs are always rooted in user needs. I work closely with R&D teams to create solutions that align perfectly with business objectives.
• Strategic Collaboration: Partnering with product managers and stakeholders, I help shape the product vision and ensure our design efforts support and drive the broader business strategy.
• Innovation: I believe in creating a team culture where creativity can flourish.
• Efficiency: I strive to streamline design processes and improve workflows to ensure our deliverables are consistent, high-quality, and timely.
• Proactive Problem Solving: I tackle challenges head-on, finding innovative solutions to keep projects moving forward and overcoming any obstacles that arise.
• Cross-Functional Synergy: I enjoy working with diverse teams across engineering, marketing, and UX research to deliver unified and impactful design solutions.

My Background and Interests‍

Beyond my professional life, I'm passionate about cars, airplanes, and pet fish. When I'm not immersed in design, you might find me admiring sleek automobiles or dreaming about flying. I'm also an avid fish-keeper, planning to set up a salt-water reef tank soon.

Despite my varied interests, I maintain a professional focus, thriving on collaborative projects and innovative solutions that wow users and drive tangible results. My work is serious, but I believe in adding a sprinkle of humor and quirkiness to keep things exciting.

Let's join forces to create something truly exceptional. Together, we can shape the future of design and innovation!