Please note that some projects are currently being updated. Additionally, my current work is subject to confidentiality agreements. For more information or to discuss these in detail, please feel free to reach out. I can provide a comprehensive showcase of the confidential projects during a one-on-one meeting

As a strategic Lead Product Designer with over 8 years of experience, I design software & digital interactions that work the way humans think.   

I'm adept at merging research-backed designs with stakeholder management expertise in complex matrixed environments to shape impactful product roadmaps. I've been designing various AI experiences at Salesforce Marketing and Data Clouds- like hyper personalization platform, email builder dynamic content, Tableau Pulse, Tableau Data Stories, and multiple other northstar vision & discovery projects that influenced and drove cross-team stakeholder alignment.

Career Defining Moments

**Confidential Work**

October 1, 2023

Marketing Cloud Personalization

I lead and design multiple features for the Marketing Cloud Personalization product at Salesforce, like reusable Custom Events, Experimentation, Attribution, Analytics, and more.

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May 1, 2023

Tableau Pulse

I co-led a significant Gen-AI vision and discovery initiative aimed at securing an executive sponsor, fostering cross-team alignment, and influencing the company's roadmap. This effort culminated in the creation of Tableau Pulse. In addition to the vision and discovery work, I designed key features for Tableau Pulse, including the Metrics Email Digest, Homepage, Follow/Unfollow, and Search experiences for the Pulse steelthread, two pilots, and the initial General Availability (GA) release.

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February 1, 2022

Tableau Data Stories

I shipped the team's first NLG feature in Tableau after Narrative Science's acquisition by Salesforce.

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July 1, 2021

Lexio - NLG Automated Data Storytelling for Effortless Insights

I designed the AI newsfeed's intelligent insights personalization and feedback mechanisms, enhancing user engagement and content relevance. Leveraged advanced data analysis and machine learning to deliver tailored news experiences based on user preferences and behavior.

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August 1, 2016

Flying Squirrel Coffee

I shipped a completely redesigned e-commerce storefront and OMS for a coffee startup

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Other Work

September 1, 2020

Depaul Ask Network

Reimagined the DePaul Alumni Sharing Knowledge (ASK) network as a mobile app experience by using the principles of social interaction designing.

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March 13, 2020

One Chicago

A smart city based mobility solution for Chicago commuters that reduces their need to depend on multiple apps to perform commute related tasks.

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Aditya Yellamraju

Copyright 2024.

Marketing Cloud Personalization
Tableau Pulse
Tableau Data Stories
Lexio - NLG Automated Data Storytelling for Effortless Insights
Flying Squirrel Coffee